Fulfillment · Ben Buzz · Nov 21, 2025

New E-Commerce Fulfillment Center Opens in Plano

Shipfusion Expands North American Operations In related developments, Shipfusion has opened a new 350,000-square-foot warehouse in York County, Pennsylvania, on November 1st. New E-Commerce Fulfillment Center Opens in Plano H-E-B has inaugurated a new eCommerce fulfillment center in Plano, Texas, spanning 5,000 square feet.

H-E-B has inaugurated a new eCommerce fulfillment center in Plano, Texas, spanning 5,000 square feet. This facility is designed to support both curbside and home delivery orders, catering to the increasing demand for online shopping in the region. The center serves multiple stores in Frisco, Plano, McKinney, and Allen, aiming to enhance capacity and efficiency while improving product availability in these locations.

H-E-B Enhances Online Shopping Experience

The opening of H-E-B's eCommerce fulfillment center in Plano marks a significant step in the company's strategy to meet the growing consumer preference for online shopping. As the demand for efficient and timely delivery services increases, the new facility is expected to play a crucial role in ensuring that H-E-B can maintain high standards in its curbside and home delivery offerings.

This expansion is not only a response to customer demand but also an effort to optimize the supply chain and enhance product availability in the stores it serves. By increasing its fulfillment capacity, H-E-B aims to reduce delivery times and improve the overall customer experience for online shoppers in the region.

Shipfusion Expands North American Operations

In related developments, Shipfusion has opened a new 350,000-square-foot warehouse in York County, Pennsylvania, on November 1st. This facility is part of Shipfusion's broader strategy to expand its fulfillment capabilities across North America, now boasting a total warehouse footprint of over one million square feet. The York warehouse is fully operated by Shipfusion, featuring temperature control capabilities and FDA compliance to meet diverse client needs.

The decision to establish a presence in York was strategic, aiming to bolster Shipfusion's fulfillment network. The company has also announced plans to further extend its reach with new facilities planned in Texas and Georgia, indicating a commitment to enhancing its logistical infrastructure to support growing client demands.

Kroger's New E-Commerce Strategy

In contrast, Kroger has revealed a new eCommerce strategy that involves a hybrid model for fulfillment, combining store-based fulfillment, third-party delivery, and automated fulfillment centers. This approach is intended to streamline operations and improve efficiency in their delivery services.

As part of this strategy, Kroger plans to close three automated fulfillment facilities, in line with its aim to optimize its supply chain and focus on a more integrated approach. Despite these closures, Kroger has experienced five consecutive quarters of double-digit eCommerce growth, demonstrating the effectiveness of its evolving strategies in the digital retail space.

Implications for the E-Commerce Landscape

The developments in eCommerce fulfillment by companies like H-E-B and Shipfusion highlight the dynamic nature of the retail industry. As consumer preferences shift towards online shopping, retailers are continuously adapting their strategies to remain competitive. The introduction of new fulfillment centers and innovative logistical approaches reflect the industry's response to these changing demands.

These changes also underscore the importance of scalability and efficiency in the eCommerce sector. As companies seek to enhance their operational capabilities, the focus on strategically located facilities and advanced fulfillment technologies is likely to continue shaping the future of online retail.