Fulfillment · Ben Buzz · Nov 23, 2025

Evaluating the Multi-Ecommerce Fulfillment Center Strategy: Key Considerations and Challenges

When evaluating whether to adopt a multi-FC approach, companies should consider a comprehensive set of 11 factors. These include strategic objectives, building requirements, staffing, and labor costs, as well as inbound freight from vendors and outbound shipping costs. Among these strategies, adopting a multi-ecommerce fulfillment center (FC) approach has garnered significant attention.

In the rapidly evolving landscape of e-commerce, companies are continuously seeking innovative strategies to optimize their operations. Among these strategies, adopting a multi-ecommerce fulfillment center (FC) approach has garnered significant attention. However, this strategy is not universally applicable and comes with its own set of complexities and challenges.

Understanding the Complexities of a Multi-FC Strategy

Implementing a multi-FC strategy involves a substantial commitment in terms of resources and logistics. This approach may not be suitable for every company due to the added expenses, increased inventory requirements, and the challenges associated with managing a second remote center. Businesses considering this strategy must weigh these factors carefully against potential benefits.

When evaluating whether to adopt a multi-FC approach, companies should consider a comprehensive set of 11 factors. These include strategic objectives, building requirements, staffing, and labor costs, as well as inbound freight from vendors and outbound shipping costs. Each of these elements plays a crucial role in determining the viability and potential success of a multi-center fulfillment strategy.

Selecting the Right Location for a New Fulfillment Center

The selection of an appropriate location for a new fulfillment center is crucial for success. Utilizing commercial real estate brokers with access to national databases can provide valuable insights into future building requirements. These experts can assist companies in identifying locations that align with their logistical and strategic needs.

Additionally, a thorough analysis of historical inbound freight costs, including originating cities or ports of entry, the number of shipments, weight, and associated expenses, is essential. This analysis helps determine the impact on potential new site locations, ensuring that decisions are data-driven and aligned with operational goals.

Case Study: Radial's Expansion in Avon, Indiana

Radial, a prominent player in the e-commerce fulfillment industry, has recently opened its second fulfillment center in Avon, Indiana. This expansion is part of Radial's broader efforts to reshape the e-commerce fulfillment landscape, demonstrating the company's commitment to automation in its processes.

The new fulfillment center in Indianapolis represents a significant step in Radial's strategy to enhance its operational capabilities. Automation within this center is designed to enable faster and more efficient processes, although some industry experts have described such automation as 'cumbersome' and 'inefficient'. Despite these critiques, Radial's investment underscores its dedication to innovation in e-commerce fulfillment.

Workforce Readiness and Community Impact

The opening of new fulfillment centers like Radial's in Avon can have significant implications for local communities. Institutions such as Indiana State University focus on workforce readiness, preparing individuals to meet the demands of evolving industries. Similarly, organizations like the Kelley School of Business in Indianapolis are building robust and reliable talent pipelines to support these growing sectors.

Moreover, initiatives by entities such as CareSource aim to provide resources and programs that contribute to making Indiana a healthier place to live and work. These efforts are crucial as they complement the economic activities generated by new fulfillment centers, fostering a comprehensive approach to community development.

While the expansion of e-commerce fulfillment centers presents numerous opportunities, it also poses challenges that companies must navigate carefully. By considering the detailed factors outlined and learning from case studies like Radial's, businesses can make informed decisions that align with their strategic objectives and operational capabilities.