Ecommerce Technology Partnership to Enhance Bulk Shopping Experience

With over 30,000 clients utilizing Rokt's technology, this strategy aims to increase shopper engagement by delivering personalized and timely offers directly on the payment page. With over 30,000 clients, Rokt's strategy focuses on engaging shoppers at the payment page, leveraging first-party initiatives for Cinemark, and expanding through strategic acqu…

Rokt, a company specializing in e-commerce technology, has partnered with Cinemark to enhance the bulk shopping experience through the use of artificial intelligence and machine learning. This collaboration aims to improve transaction relevance for shoppers by unlocking pertinent messages at critical decision-making moments during the shopping process. This partnership, which began in 2022, has expanded to allow Cinemark to leverage first-party initiatives more effectively.

Enhancing Customer Experience

The partnership between Rokt and Cinemark focuses on enhancing the customer experience by presenting relevant offers to shoppers at the point of payment, which is identified as a highly engaged moment. With over 30,000 clients utilizing Rokt's technology, this strategy aims to increase shopper engagement by delivering personalized and timely offers directly on the payment page. This method is designed to make the shopping experience more relevant and engaging for customers.

Strategic Acquisitions and Market Expansion

Rokt has made several strategic acquisitions, including Aftersell, mParticle, and Canal, to strengthen its position in the e-commerce market. Canal has been integrated into Rokt's operations, transforming into the Rokt catalog business. These acquisitions are part of Rokt's broader strategy to explore new markets and client segments, enhancing its offerings with AI-powered innovations for consumers. The emphasis remains on authenticity, quality, and trust throughout these expansions.

Lazada's Role in Southeast Asia

Lazada, founded in 2012, stands as a significant player in the e-commerce landscape of Southeast Asia. As part of the Alibaba Group since 2016, Lazada has developed one of the largest logistics and payments networks in the region. This extensive infrastructure supports the company's e-commerce platform, which continues to grow and adapt to the evolving needs of consumers in Southeast Asia.

AI-Powered Ecommerce Innovation

Rokt's use of AI and machine learning technology is central to its mission to innovate within the e-commerce space. By focusing on delivering relevant and personalized shopping experiences, Rokt aims to build trust and engagement among consumers. The partnership with Cinemark and the strategy of presenting offers at decision-critical moments reflect a broader trend in the industry towards using technology to enhance the shopping experience in meaningful ways.

“The payment page is a highly engaged moment,” says a representative from Rokt, highlighting the importance of strategic offer placement.

As Rokt continues to explore new markets and client segments, its partnerships and technological advancements signal a commitment to improving the bulk shopping experience through innovative solutions. The collaboration with Cinemark represents a significant step in this direction, leveraging AI to provide a more personalized and relevant shopping journey for consumers.