Fulfillment · Ben Buzz · Dec 24, 2025

E-commerce Fulfillment Challenges and Trends in Logistics

Labor shortages are propelling robotics growth in warehouses, as companies address e-commerce demands with automation, despite only 22% planning near-term upgrades. Despite these efforts, only 27% of respondents express an intention to enhance their information management systems like Order Management Systems (OMS) and Warehouse Management Systems (WMS) in the near future.

Labor shortages are driving the growth of robotics in warehouses, according to a recent study. This trend reflects a broader shift in the logistics industry as companies seek innovative solutions to meet increasing e-commerce demands.

Automation and Robotics in Warehousing

Amid rising e-commerce order volumes and associated logistical challenges, the role of automation and robotics in warehousing is becoming more prominent. Though only 22% of respondents plan to add or upgrade automation and robotics in the near term, discussions about humanoid robots as a new frontier in supply chain automation are gaining traction. These technologies are seen as vital in addressing labor shortages and improving overall warehouse productivity.

Advanced Labor Management Systems are already making significant contributions by enhancing workforce efficiency and boosting productivity. However, a considerable portion of businesses are still evaluating the best ways to integrate these technologies into their operations.

Addressing Fulfillment Challenges

The past year has brought several fulfillment challenges to the forefront. Key issues include meeting delivery expectations, limited transportation capacity, labor shortages, inadequate warehouse space, and technology constraints. Shipping has been particularly demanding due to record e-commerce order volumes, rising rates, and ongoing capacity issues.

To alleviate transportation-related challenges, shippers are adopting various strategies such as negotiating rates, switching carriers, and exploring alternative solutions. Despite these efforts, only 27% of respondents express an intention to enhance their information management systems like Order Management Systems (OMS) and Warehouse Management Systems (WMS) in the near future.

Focus on Inventory and Space Management

Inventory management emerges as a critical area for improvement, with 33% of respondents indicating it as their primary focus for the next 12 to 18 months. This focus is crucial for optimizing fulfillment operations and managing the complexities of supply chains effectively.

Warehouse space also remains a significant concern. As companies expand their operations, the need for additional space becomes evident. For instance, one company has added eight fulfillment centers, bringing its total to 11 distribution centers with over 1.3 million square feet of warehouse space. This expansion is part of a global footprint that now exceeds 2.4 million square feet.

Expansion and Global Reach

In response to these logistical challenges, companies are not only expanding their physical infrastructure but also their workforce. More than 700 new employees have been added, with the workforce doubling since January 2021. This expansion supports over 2,000 B2C businesses and extends operations across North America, with a complete reach and GMP compliance-ready facilities.

One notable expansion is the establishment of ShipMonk Mexico through the acquisition of El Mar Mexico, marking the company's first warehouse outside the U.S., located in Tecate. This facility, positioned near the San Diego, CA border crossing, represents a strategic move to enhance cross-border logistics capabilities. The company plans to open a European warehouse in 2022, further broadening its international presence.

Founded in 2014 and headquartered in Fort Lauderdale, FL, the company employs over 2,500 individuals across multiple locations.

As the logistics landscape continues to evolve, the integration of advanced technologies and strategic expansions will be crucial for businesses aiming to keep pace with growing e-commerce demands.