E-Commerce and Tech Trends to Monitor in 2025
Automation is proving effective in engaging shoppers, with automated emails generating 25% of email revenue. These emails have a significantly higher click-to-conversion rate of 27.05%, compared to the 7.69% of scheduled mail. Push notifications also show promise, with a click-to-conversion rate of 17.88%.
The landscape of e-commerce is continuously evolving, with 2025 poised to be a pivotal year for advancements in technology and consumer behavior. Several key trends are emerging that are set to significantly influence the way businesses operate and consumers shop online.
AI and Automation in Customer Interactions
The use of artificial intelligence (AI) in customer service is on the rise, providing businesses with new opportunities to enhance their customer interactions. AI-driven technologies facilitate personalized shopping experiences by analyzing vast amounts of data to better understand consumer preferences. This personalization is expected to improve customer satisfaction and loyalty.
Automation is proving effective in engaging shoppers, with automated emails generating 25% of email revenue. These emails have a significantly higher click-to-conversion rate of 27.05%, compared to the 7.69% of scheduled mail. Push notifications also show promise, with a click-to-conversion rate of 17.88%. As these technologies evolve, they will continue to refine how businesses communicate with their customers.
The Rise of Mobile Commerce and Social Media Shopping
Mobile commerce, or m-commerce, is becoming increasingly popular, driven by the growth of app-based shopping. Consumers are increasingly using their smartphones to make purchases, a trend that is expected to continue its upward trajectory over the coming years.
Social media platforms are also becoming key marketing channels. Social media shopping is becoming more prevalent, with platforms like TikTok Shop driving direct sales for small brands. These platforms are not only facilitating higher order volumes but also contributing to the evolution of influencer marketing. New platforms are emerging, reshaping how brands connect with their audiences and driving higher engagement.
Focus on Sustainability and Personalized Experiences
Sustainability is becoming a significant factor influencing consumer purchasing decisions. Consumers are increasingly interested in brands that adopt sustainable practices, prompting businesses to integrate these practices into their operations to meet consumer expectations.
Personalization through data analytics is rising, allowing businesses to tailor their offerings to individual preferences. This approach enhances the shopping experience, leading to increased customer satisfaction. The ability to quickly react to consumer behavior and preferences provides brands with a competitive advantage in the marketplace.
Technological Advancements in Shopping Experiences
Augmented reality (AR) is set to enhance online shopping experiences by allowing consumers to visualize products in their own environments before making a purchase. This technology offers a more immersive shopping experience, potentially reducing return rates and increasing consumer confidence in online purchases.
Voice commerce is also expected to see increased adoption as consumers become more comfortable using voice-activated devices to make purchases. These advancements, along with the diversification of payment options for convenience, are reshaping the e-commerce landscape.
Unified Platforms and Agentic AI are defining e-commerce in 2026, rethinking brand discovery and loyalty.
Global E-Commerce Growth and Challenges
The global e-commerce market is expanding, with significant growth projected from 2025 to 2033. In South Africa, e-commerce is rapidly growing, highlighting the global nature of this trend.
However, e-commerce operations may face challenges due to regulatory changes, which could impact how businesses operate online. Consumer trust remains essential for e-commerce success, as privacy concerns in the digital age could affect customer loyalty.
The US market has seen a surge in e-commerce orders, with a 147% increase in 2025. This growth underscores the importance of logistics and delivery services in meeting consumer demand, as 90% of products now offer delivery options.
As the e-commerce landscape continues to evolve, businesses must adapt to these trends to remain competitive. The integration of AI, the rise of mobile and social media commerce, and a focus on sustainability and personalization are all shaping the future of online shopping.