Trends · Ben Buzz · Jan 16, 2026

E-Commerce and Retail M&A Trends Report Highlights 2026 Insights

E-Commerce Growth and Market Shifts According to the report, e-commerce sales in the second quarter of 2025 rose by 5.3% year-over-year, accounting for 16.3% of total U.S. retail sales. The E-Commerce & Retail M&A Trends Report for 2026 highlights the strategic importance of digital transformation and data-enabled business models, emphasizing their role in reshaping merger and acquisition activities.

The E-Commerce & Retail M&A Trends Report for 2026 provides an in-depth analysis of the shifting landscape in the e-commerce and retail sectors. This comprehensive report emphasizes the profound impacts of digital transformation and highlights the strategic shifts and deal patterns emerging within these industries.

Digital Transformation and Data-Enabled Models

As digital transformation continues to reshape industries globally, the report underscores the prioritization of data-enabled business models. Buyers in the e-commerce and retail sectors are increasingly focusing on data monetization and personalized marketing strategies. This trend reflects a broader shift towards leveraging first-party data, which has become crucial for retailers seeking to enhance customer engagement and improve transaction outcomes.

One of the key insights from the report is the increasing focus on scalable, data-enabled business models. E-commerce growth is a significant factor reshaping retail M&A activities, as companies aim to integrate robust data analytics capabilities to enhance their competitive edge. Omnichannel capabilities, which provide a seamless shopping experience across digital and physical platforms, are among the top acquisition targets.

Macroeconomic Conditions and M&A Dynamics

The report also delves into the macroeconomic conditions influencing buyer behavior and transaction outcomes. Despite a smaller volume of deals observed, the global M&A deal value is rising, reflecting a shift in M&A dynamics. This trend suggests that while the number of transactions may be decreasing, the value and strategic importance of these deals are increasing.

The valuation dispersion across specialty retail and online-first businesses is highlighted as a key factor affecting M&A activity. The report indicates that the resilient end-demand in digital channels continues to drive interest in these sectors, encouraging investment in businesses that can effectively harness digital tools and data insights.

E-Commerce Growth and Market Shifts

According to the report, e-commerce sales in the second quarter of 2025 rose by 5.3% year-over-year, accounting for 16.3% of total U.S. retail sales. This growth trajectory underscores the importance of e-commerce in the retail landscape and its influence on M&A trends. As companies adapt to these market shifts, the focus remains on acquiring capabilities that support digital transformation and enhance omnichannel strategies.

The report suggests that 2025 is expected to be a defining year for M&A in the e-commerce and retail sectors. With an increased emphasis on data-driven insights and strategic acquisitions, companies are positioning themselves to capitalize on the evolving market dynamics.

Strategic Shifts and Deal Patterns

The report provides data-driven insights into merger activities, highlighting strategic shifts and deal patterns that are shaping the future of e-commerce and retail. As companies prioritize scalability and data capabilities, the integration of digital tools and analytics is becoming a fundamental aspect of M&A strategy.

With the release of the 2025 E-Commerce & Retail M&A Trends Report, businesses are equipped with valuable information to navigate the changing landscape. As the industry continues to evolve, the focus remains on harnessing digital transformation to drive growth and maximize opportunities in the e-commerce and retail sectors.

"The E-Commerce & Retail M&A Trends Report for 2026 underscores the strategic importance of digital transformation and data-enabled business models in shaping the future of these industries."

As the report highlights, the ongoing evolution in e-commerce and retail sectors is set to redefine the M&A landscape, with companies increasingly prioritizing acquisitions that enhance their digital capabilities and market presence.