Daraz Express Introduces Last-Mile Delivery Solution for Non-Platform Sellers in Pakistan

Furthermore, 198 partners are actively engaged in selecting personalized content for users. Additionally, 549 partners seek to enhance their services by analyzing user activity data. Meanwhile, 133 partners scan device characteristics for identification purposes, ensuring a more tailored user experience.

Daraz Express has announced the launch of a new last-mile delivery solution aimed at empowering non-platform brands in Pakistan. This initiative is designed to facilitate efficient delivery services for vendors who are not directly associated with the Daraz platform, broadening their reach and enhancing customer satisfaction.

Partnerships and Data Utilization

The new solution involves a substantial network of partners, with 852 vendors currently participating. Out of these, 690 partners have the capability to store and access information across various devices, while 818 partners leverage this data for personalized advertising and content. Additionally, 636 partners are using limited data specifically for advertising purposes.

Daraz Express's approach to personalized advertising is supported by 512 partners who create profiles for tailored advertising, with 508 of these partners using these profiles for advertising selection. For content personalization, 225 partners are involved in creating profiles to curate personalized content, and the same number utilize these profiles for personalization purposes. Furthermore, 198 partners are actively engaged in selecting personalized content for users.

Performance and Audience Insight

To ensure the effectiveness of advertising campaigns, 739 partners are involved in measuring advertising performance, while 364 partners focus on evaluating content performance. Understanding audience demographics and preferences is crucial, and 463 partners contribute to this by using statistical data. Additionally, 549 partners seek to enhance their services by analyzing user activity data.

Precise geolocation data is utilized by 259 partners, enhancing their ability to provide relevant services and content. Meanwhile, 133 partners scan device characteristics for identification purposes, ensuring a more tailored user experience.

Security and Advertising Delivery

Security and fraud detection are paramount for Daraz Express, and 524 partners are dedicated to ensuring these aspects. Advertising content delivery and presentation are managed by 529 partners, emphasizing the importance of reaching the right audience effectively. Furthermore, 374 partners have the ability to match and combine data, while 332 partners can link different devices to streamline operations.

To enhance user experience, 499 partners have the capability to automatically identify devices, and 348 partners can save users' privacy choices, ensuring compliance with privacy standards.

Delivery Efficiency and Technological Integration

The last-mile delivery solution by Daraz Express offers local deliveries within 24 hours and inter-city deliveries within 48 hours, with an average delivery time of under 1.5 days. This efficiency is largely attributed to the integration of AI-based route planning, which optimizes delivery paths and reduces delays. Real-time parcel tracking is also available, providing customers with up-to-the-minute updates on their shipments.

In conclusion, Daraz Express's last-mile delivery solution is a significant step forward for non-platform sellers in Pakistan, offering them the tools and partnerships necessary to enhance their delivery capabilities and customer satisfaction.