How to Sell
Comparing Selling Platforms for Ecommerce Businesses
Launching an online store has never been more accessible, yet the variety of platforms available can make choosing the right one daunting. Whether you're selling handmade crafts or electronics, understanding the features and limitations of each platform is crucial. This article delves into the best platforms for ecommerce businesses, comparing their features, costs, and ideal user scenarios.
Exploring Online Selling Platforms
When considering selling products and services online, there are primarily two avenues: marketplaces and independent websites. Marketplaces like Amazon, eBay, and Etsy offer a pre-existing customer base and infrastructure, while independent websites allow for complete control over branding and customer experience.
Fifteen popular platforms are available for budding entrepreneurs, including Shopify, WordPress, Wix, Squarespace, and more. Choosing the right platform depends on several factors, including the type of products you plan to sell, your technical skills, and budget constraints.
Shopify is a favorite for many due to its affordability and out-of-the-box sales tools, including POS software and multichannel integration. However, it comes with transaction fees and limited free templates, which might not suit everyone. Shopify's plans range from $29 to $299 per month, with a 2.2% transaction fee.
WordPress offers unparalleled flexibility and eCommerce features, but it requires coding knowledge and can be costly with premium plugins. Hosting costs range from $10 to $100 per month, with a steep learning curve for new users.
Platforms like Zyro and Wix provide user-friendly interfaces with customizable templates and AI tools for design. While Zyro is budget-friendly with free SSL certificates, it has limited features. Wix offers unlimited product uploads but has restrictions on template switching and storage.
Marketplace Versus Independent Websites
The decision to sell on a marketplace or build an independent website is foundational to your online business strategy. Marketplaces like Amazon and Etsy provide immediate access to a vast customer base. Amazon, for instance, charges $39.99 per month for a professional account plus item fees, while Etsy takes a 5% commission on sales.
In contrast, an independent website offers full control over your branding and customer experience. This approach is ideal for businesses looking to create a lasting impression and build customer loyalty through personalized interactions. Shopify and WordPress are popular choices for creating standalone online shops, each with its own pros and cons.
Marketplaces are best suited for products with high demand and quick turnover, such as electronics and toys, while independent sites are perfect for niche markets or personal passions where sellers can leverage their expertise and interests.
Key Considerations for Choosing a Platform
Before choosing a platform, entrepreneurs should determine what products to sell and consider factors like overhead costs, potential earnings, and personal interests. Trending products can capitalize on high demand, while lasting products ensure repeat customer visits.
It's also crucial to consider the platform's costs, SEO capabilities, marketing tools, and global reach. Platforms like Shopify offer basic SEO and marketing tools, while WordPress allows for unlimited integrations, albeit at a higher technical cost.
Zyro and Wix are excellent for those who prefer drag-and-drop editors and comprehensive knowledge bases for optimization. However, each platform has limitations, such as Wix's 50GB storage cap and Zyro's restricted product listings.
Emerging Trends and Final Thoughts
As ecommerce continues to evolve, platforms that integrate seamlessly with social media and offer excellent customer service will likely dominate. Facebook Marketplace, for example, allows interaction with a local customer base without listing or commission fees, although it offers limited business growth opportunities.
Ultimately, choosing the right platform depends on your business goals, technical capabilities, and the specific products you wish to sell. Whether opting for a marketplace or a standalone site, understanding and leveraging the strengths of each platform will facilitate success in the ever-competitive ecommerce landscape.