Coca-Cola Recognized as eCommerce Brand of the Year at Asia Awards 2025
Location-based searches on Google account for 46% of all searches, with "near me" or "close by" searches experiencing a 900% growth over the past two years. The eCommerce landscape is continually evolving, with online purchases expected to account for 21% of the market this year, projected to reach 22.6% by 2027. The brand surpassed Nestlé and was recognized in 11 categories, including 'Best Brand – Food & Beverage'.
Coca-Cola has been named the eCommerce Brand of the Year 2025 at the prestigious Asia eCommerce Awards. The eighth annual event celebrated the brand's exceptional achievements in the digital marketplace, highlighting its innovative strategies and successful campaigns.
Coca-Cola's Dominance at the Asia eCommerce Awards
At the awards ceremony held on October 16 at the Shangri-La Singapore Hotel, Coca-Cola emerged as a dominant force, securing a total of eleven accolades. The brand clinched nine Gold awards, a Silver, and a Bronze, outperforming its competitors, including Nestlé. Coca-Cola's campaigns were recognized across 11 categories, including the coveted 'Best Brand – Food & Beverage' award.
The Asia eCommerce Awards, now in its eighth year, are judged by a panel of 17 experts who evaluate entries based on their impact and innovation in the eCommerce space. This year's event highlighted the continued evolution of online shopping and the strategies that brands employ to stay ahead in a competitive market.
Other Notable Winners
While Coca-Cola took center stage, other notable winners at the event included Watsons and WPP Open X. Watsons was awarded the title of 'Marketplace / eRetailer of the Year,' recognizing its successful engagement with consumers and its effective use of digital platforms.
WPP Open X received the award for 'eCommerce Agency of the Year,' ending DKSH eCommerce's four-year streak in this category. The recognition of WPP Open X underscores the importance of innovative and effective agency support in helping brands navigate the complex digital commerce landscape.
Trends Shaping the Future of eCommerce
The Asia eCommerce Awards also shed light on the emerging trends that are shaping the future of online shopping. Social media platforms such as Facebook, Instagram, Pinterest, YouTube, and TikTok are increasingly becoming pivotal in social shopping, influencing consumer behavior and purchase decisions. As brands diversify their marketing efforts across multiple platforms, they are better positioned to capture the attention of a broader audience.
Voice search technology is another significant trend, currently driving over $2 billion in sales annually. This technology's convenience is appealing to consumers, making it an essential tool for brands looking to enhance their eCommerce strategies.
Sustainability continues to be a critical factor for consumers, with 78% ranking it among their top five purchasing criteria. This growing consumer preference is prompting brands to integrate sustainable practices into their business models to meet demand and remain competitive.
The Importance of Localized and Location-Based Experiences
In today's hyper-connected world, consumers are increasingly seeking localized experiences. Location-based searches on Google account for 46% of all searches, with "near me" or "close by" searches experiencing a 900% growth over the past two years. This trend emphasizes the importance for brands to offer personalized and location-relevant content to engage effectively with their audience.
The eCommerce landscape is continually evolving, with online purchases expected to account for 21% of the market this year, projected to reach 22.6% by 2027. As brands like Coca-Cola and others continue to innovate and adapt to these trends, their ability to succeed in the digital marketplace will likely depend on how well they can integrate these insights into their strategies.