AI Technology Enhances E-Commerce Experience for Cinemark
Commitment to Service and Satisfaction Cinemark's commitment to service quality is reflected in its 99.98% uptime across showtimes and the satisfaction reported by 95% of moviegoers. Cinemark has partnered with Rokt since 2022 to enhance its e-commerce experience using AI and machine learning, focusing on improving transaction relevance during critical decision-making moments.
In a strategic move to enhance the e-commerce experience for its customers, Cinemark has partnered with Rokt, a company specializing in artificial intelligence (AI) and machine learning. This partnership, which began and expanded in 2022, focuses on improving transaction relevance for shoppers, particularly during critical decision-making moments.
AI-Powered Customer Engagement
Rokt's technology is designed to enhance customer experiences by presenting relevant offers to users at the point of payment, a moment identified as highly engaging for consumers. Through the use of AI, Rokt unlocks personalized messages that are tailored to the individual's shopping journey, helping Cinemark leverage its first-party initiatives effectively.
Rokt's approach to e-commerce is supported by a robust client base, serving over 30,000 clients worldwide. The company has strategically acquired Aftersell, mParticle, and Canal, with the latter becoming Rokt's catalog business. These acquisitions signify Rokt's commitment to expanding its influence in new markets and exploring diverse client segments. The company's AI-driven innovations are particularly focused on payment and subscription management, along with fraud detection and analytics.
Enhancing Cinemark's Digital and Physical Experiences
Cinemark, a leader in movie theater technology with nearly 500 theaters worldwide, has been dedicated to enhancing both the digital and physical experiences of its patrons. With the integration of Rokt's AI technology, Cinemark can now offer an enhanced e-commerce journey that complements its commitment to guest service excellence.
The theater chain, known for its advanced technological implementations, such as 50,000-watt surround sound and Barco laser projection technology, has also upgraded its projectors to laser projection to provide immersive experiences. Cinemark's focus on providing top-tier cinematic experiences is further supported by its offerings of restaurant-quality food and beverage services, which can be ordered in advance through the Cinemark app.
Expanding Global Reach and Technological Advancements
The collaboration with Rokt is part of Cinemark's larger strategy to expand its global reach and technological offerings. Rokt's AI technology enables Cinemark to consolidate payments and manage subscriptions efficiently, supporting global transactions for software companies and empowering businesses to scale internationally. With a presence in over 240 countries and territories, Rokt accelerates innovation in e-commerce technology, focusing on AI-driven enhancements such as dynamic retries and anomaly detection.
Concurrently, Cinemark is expanding its theater formats, including the addition of 20 ScreenX installations by 2026 and the expansion of the D-BOX motion seat format to 80 locations. The company also boasts 300 auditoriums featuring Cinemark XD, known for its exceptional projection capabilities, including 35 trillion colors.
Commitment to Service and Satisfaction
Cinemark's commitment to service quality is reflected in its 99.98% uptime across showtimes and the satisfaction reported by 95% of moviegoers. The theater chain's focus on immersive experiences and advanced technology aligns with its dedication to providing exceptional guest services. The introduction of AI-driven e-commerce solutions through its partnership with Rokt further reaffirms this commitment by offering a streamlined and engaging digital experience for its customers.
As AI continues to reshape the e-commerce landscape, Cinemark's strategic partnership with Rokt positions the theater chain to not only enhance its digital interactions but also to maintain its leadership in the movie theater industry. This collaboration highlights the potential of AI technology to drive customer engagement and satisfaction in an increasingly digital world.