Technology & Innovation · Ben Buzz · Nov 27, 2025

Bloomreach Advances AI Capabilities with Radiance Commerce Acquisition

Introduction at the 2023 Edge Summit The development and application of Bloomreach Clarity were publicly announced at Bloomreach's 2023 Edge Summit. Bloomreach has acquired Radiance Commerce, a generative AI-powered conversational commerce platform, to enhance its AI-driven e-commerce solutions. This strategic move is poised to enhance Bloomreach's capabilities in AI-driven e-commerce solutions.

Bloomreach has officially announced its acquisition of Radiance Commerce, a company specialized in conversational commerce platforms powered by generative artificial intelligence (AI). This strategic move is poised to enhance Bloomreach's capabilities in AI-driven e-commerce solutions.

Leveraging Large Language Models for Enhanced Customer Interaction

Radiance Commerce is noted for its use of large language models, which are pivotal in guiding customers through their shopping journeys. Their platform focuses on expertise-based selling, enabling improved product search, personalized recommendations, and comprehensive exploration features. This technology aims to facilitate more interactive and informed shopping experiences for consumers.

Integrating Deep Technical Expertise in AI and Conversational Commerce

The integration of the Radiance team into Bloomreach brings a wealth of technical expertise in AI and conversational commerce. This is expected to significantly boost Bloomreach's ongoing innovation efforts in applying AI to the e-commerce sector. The knowledge and experience of Radiance's team are seen as critical assets in advancing Bloomreach's objectives in this area.

Optimizing Bloomreach Clarity with Radiance Expertise

One of the key products benefiting from this acquisition is Bloomreach Clarity, a conversational shopping tool designed to offer human-like product expertise on a large scale. With the technical prowess of Radiance now in-house, Clarity is undergoing optimization to further refine its capabilities. This product is currently in the testing phase with several businesses, demonstrating its practical application in real-world scenarios.

Introduction at the 2023 Edge Summit

The development and application of Bloomreach Clarity were publicly announced at Bloomreach's 2023 Edge Summit. This event served as a platform to showcase the potential of Clarity in revolutionizing the way businesses interact with customers through advanced AI solutions. The collaboration with Radiance is expected to accelerate the deployment and effectiveness of such technologies in the e-commerce landscape.

In summary, the acquisition of Radiance Commerce by Bloomreach marks a significant step in the evolution of AI-driven e-commerce solutions. By integrating Radiance's generative AI capabilities and expertise, Bloomreach is set to enhance its product offerings, particularly in conversational commerce, thereby potentially transforming customer experiences in the digital marketplace.